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FAQs, Information on Executive Coaching

If after reading the following FAQ information on executive coaching, you still have questions, please do not hesitate to contact us.



What organizations and job positions have your clients come from? We are privileged to serve an international clientele of leaders, executives, owners, senior management and professionals from corporate, business, government, nonprofit and community organizations.

What’s the length of a typical engagement? The average length of time a client works with us is 13 months.

Do you customize your programs for our needs? Yes. We follow a common start-up process for each coaching engagement. After that the coaching itself is specific to each individual according to their needs.

How do we pay? Company, personally issued cheque or Paypal.

How long have you worked with individuals and organizations? Senior Coach, Gary Wood has been a leader, worked with leaders and trained leaders since 1974. In 1998 he began G.E. Wood and Associates, a full-time, professional coaching firm.

How is confidentiality handled with management? We believe in complete confidentiality. We also believe in continuous program evaluation. We have a series of tracking documents that allow management and the staff member to speak about and review the coaching together. We only speak with the sponsor when there has been prior agreement and clearly defined parameters. Of course we have a professional duty to report threats of harm to self or others and egregiously illegal actions.

What if our staff member does not want the recommended coaching? If a potential client is not ready, willing and able to coach, there is no use forcing the issue. A person must be coachable, ready to think about themselves and their behaviors and willing to make needed changes.

What’s the difference between coaching and psychotherapy? Therapy is about pain, the past and a pathology that focuses on uncovering and recovery. Coaching is about learning and development with a focus on discovery, maximizing possibilities and moving forward in the future.

Can you work with the leaders of our whole organization? Yes. Those who coach your team will be coaches certified through the International Coaching Federation or Christian Coaches Network, specifically instructed and trained by us for their coaching assignments. If you need further information on executive coaching for your staff, do not hesitate to contact us for a no obligation meeting to discuss your situation.

What levels within the organization do you coach? We coach owners, executives, leaders and senior management, but if we are coaching with an organization-wide engagement, we’re perfectly comfortable coaching with any other professional within the organization and have done so many times.

What types of organizations can you work with? We work internationally with corporate, small business, government and non profits.

Can you accommodate my work schedule? Generally we can. There are very few cases where someone’s schedule is so out of the ordinary that we are not able to find common time to meet.

How do personal, executive and leadership coaching differ? Terminology and perhaps degree. The quality of the coaching will be exactly the same. The topics you may bring to the table may vary, depending on your position and responsibilities and what you are dealing with.

Do you accept all coaching clients? No we do not. We will know from your application and certainly by our first few minutes of the introductory conversation whether we feel we can be of good service to you and whether or not you are the type of client we feel we can work with. Both client and coach want there to be a good match in order for the coaching relationship to be most effective.

Do you coach the leaders of smaller nonprofit organizations? Yes we do. Many ministry leaders have worked with us. Please call and outline your situation. Be prepared to tell us how much you feel you are able to pay for coaching and why our services would be of benefit to you. We’ll consider your application.

Will I have to go through an assessment process? As a minimum we want to do some type of behavioral style assessment as a starting point. We do very thorough debriefings to allow the client to see themselves clearly. All of our assessments provide a reference point for discussion of objectives and for tracking progress. Depending on the client, the company and their objectives we will use further assessments as needed.

Will there be a signed Coaching Agreement? Yes. The agreement will spell out confidentiality, fees, logistics, the nature of our working together and the responsibilities of each of us during the engagement. It will also cover session cancellation and disclosure policy.

What language do you coach in? English. If required and if possible we will access and train professional coaches who will coach in your language of choice.

What if I am not able to continue with the coaching?? You are allowed to finish at any point in time. You will have paid for the month of coaching you are currently in. You will be billed no further and a refund, if required, less modest administrative fees, will be assigned.

Will I/we be required to provide coaching testimonials? Except for some individuals dealing with burnout, we require that all engagements provide periodic testimonials that may be used publicly on our website and in our literature. There is no need to be silent about a good thing. And there is value in being able to articulate the benefits of the coaching you are receiving.

What are your Coaching fees? Current fees, all by retainer, are listed under the "Services Overview" page.


Again, if you still have questions after reading the preceding information on executive coaching, please do not hesitate to contact us.


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G.E.Wood and Associates is an international executive coaching firm registered in Ontario, Canada
142 Pratt Crescent, Gravenhurst, Ontario, Canada, P1P 1P5

Executive Coach Gary Wood

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